Sample
Merganser Projects
Strategy
& Business Development | Competitive Landscape
| R&D & Manufacturing
Strategy
& Business Development Projects (Examples)
- Prioritize
and allocate global and geographic product options and resources
- Develop
strategies for healthcare companies
- Corporate
- Select
strategic options:
- Achieve
critical mass or merge
- Progress
from research boutique to a development and marketing role
- Business
units
- Facilitate
and support development of strategies for neuroscience, endocrine,
infectious disease, cardiovascular, oncology, and men's/women's
health therapeutic areas and medical devices
- Identify
options to integrate forward from product into service segments
- Evaluate
medical marketing programs
- Assist
generics business strategy development
- Products
- Facilitate
and support development of product strategies
- Identify
a menu of post-patent options and strategies for implementation
by affiliates
- Group
non-promoted products based upon strategic options and develop action
plans to grow, maintain, discontinue or divest
- Develop
launch strategies for first-in-class products as well as products
that must enter against blockbuster competitors
- Design
and facilitate war games, predict competitor entry strategies and
develop countermeasures
- Evaluate
potential new indications and line extensions
- Position
products against competitors and to differentiate multiple entries
by a single company within a therapeutic class
- Evaluate
customer support needs to include assistance in gaining reimbursement
- Develop
product differentiation strategies utilizing medical devices
- Evaluate
potential of diagnostics to enhance drug prescribing
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Competitive
Landscape Projects (Examples)
- Profile
- Competitors,
therapeutic areas and products
- Competitor
launch strategies
- New
indications and line extensions
- Delivery
system options
- Benchmark
- Competitors
- Hospital
sales forces
- Business
development approaches
- Evaluate
- Customer
service strategies
- Reimbursement
strategies
- Analyze
competitor manufacturing and clinical programs
- Identify
and profile potential generic competition
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R&D
& Manufacturing Projects (Examples)
- Prioritize/optimize
projects and options to maximize pipeline resource allocations
- Develop
business case decision models to determine potential for research portfolio
- Maximize
speed to market and manage the new product process/marketing interface
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