The
Merganser Approach
Customers
and the issues that concern them are unique. While we have underlying methodologies
and continue to develop new ones, our goal is to fit the methodology to the
problem and not force-fit the problem to the methodology.
Merganser
can respond quickly to client needs and assemble expert teams specifically
suited to each assignment. Merganser selects experts for projects based upon
their relevant expertise.
- Consultants
each have twenty-plus years hands-on experience in the industry
- All
have held senior positions with major companies, in the USA and/or Europe
- Merganser specializes
in first-hand participation and interviews by experts who can “think
on their feet” rather than following a set script. We also conduct
data searches in conjunction with, or in preparation for, projects
- Merganser experts
have extensive contacts within the pharmaceutical arena -- at the companies
themselves, academic medical centers that lead the research efforts and
within the regulatory bodies that govern them. This includes contacts within
support services that develop advertising and promotional support, continuing
medical education programs and publication strategy. We have the ability
to expand the networks via “cold-calling”
- Cumulatively,
Merganser experts have completed hundreds of consulting assignments in support
of large, medium and emerging companies